The design of cake box should also be combined with the psychology of consumers. The packaging style and style required by different consumer psychology are also factors that should be considered in the design of cake box. 1. Realistic Psychology: the main consumption psychological feature of most consumers in the process of consumption is realistic psychology. They think that the actual utility of goods is more important. They hope that the goods are easy to use, cheap and beautiful, and do not deliberately pursue the beauty of appearance and novelty of style. The consumer groups with realistic psychology are mainly mature consumers, working class, housewives and elderly consumer groups. 10 inch cake box 2. Aesthetic psychology: consumers who have a certain economic endurance generally have aesthetic psychology. They pay attention to the shape and external packaging of the goods, and pay more attention to the artistic value of the goods. The main consumer groups with aesthetic psychology are young people and intellectual class, and the proportion of women in such groups is as high as 75.3%. In terms of product categories, the packaging of jewelry, cosmetics, clothing, handicrafts and gifts should pay more attention to the expression of aesthetic value psychology. 3. Psychology of seeking difference: the consumer group with psychology of seeking difference is mainly young people under 35 years old. This kind of consumer groups think that the style of goods and packaging is very important, and they pay attention to novelty, uniqueness and individuality, that is, they require packaging modeling, color, graphics and other aspects to be more fashionable and avant-garde, but they don't pay much attention to the use value and price of goods. In this consumer group, minors account for a large proportion, for them, sometimes the product packaging is more important than the product itself. In view of this group of consumers that can not be ignored, their packaging design should highlight the "novelty" characteristics to meet their psychological needs of seeking difference. 4. Conformity Psychology: the conformity psychology consumers are willing to cater to the popular trend or imitate the style of celebrities. This kind of consumer group has a large age span, because various media vigorously promote the formation of this kind of psychological behavior. Therefore, the packaging design should grasp the trend of fashion, or directly introduce the product image spokesperson loved by consumers, so as to improve the reliability of goods. 5. Psychology of seeking fame: no matter what kind of consumer groups have a certain psychology of seeking fame, they attach importance to the brand of goods and have a sense of trust and loyalty to well-known brands. In the case of economic conditions permit, even regardless of the high price of the commodity and insisted on subscription. Therefore, the packaging design to establish a good brand image is the key to the success of product sales.