The role of cake box packaging in marketing

The function of cake box packaging in marketing 1. Protect the products to ensure that the product entity will not be damaged, lost and deteriorated until it is transferred to the consumer until it is consumed. 2. Promote the sales packaging has the function of identification, beautification and convenience. Packaging is the extension of the product, and it is a part of the whole product. 3. The increase of good profit packaging can not only make good products and packaging appear to complement each other, avoid "first-class goods, second-class packaging, third-class prices", but also can often improve the price of goods, the price exceeded is higher than the additional cost of packaging, and it is acceptable to customers.