The Impact Of The Rise Of Emerging Consumer Groups On The Sales Of French Fry Boxes

The rise of emerging consumer groups has had a significant impact on the sales of french fry boxes. With the upgrading of consumption ability and consumption concept of groups such as Generation Z and silver haired people, the French fry box market is undergoing a dual transformation of demand stratification and scene expansion.

The 'Joyful Economy' led by Generation Z promotes product innovation

Generation Z consumers pursue personalization, socialization, and instant satisfaction, driving the transformation of french fry boxes from a single product to a "scenario based solution". For example, brands such as Kaldai have launched innovative flavors such as crab roe and hot pot, as well as differentiated products such as sparkling French fries and chilled French fries, precisely meeting the needs of young people for "novel experiences". At the same time, the French fry box and the "French fry+" package design for tea and alcohol drinks cover multiple time periods such as afternoon tea and late night snacks, further enhancing social attributes. Data shows that the total consumption of French fries in China will reach 4.434 million tons in 2023, with a significant increase in the proportion of takeout and online purchases, confirming the preference of Generation Z for convenient and high-quality packaging.

The health needs of the silver haired population have spurred a trend towards low-fat diets

As an emerging consumer force, the silver haired generation's attention to the healthiness of food has forced the French fry box industry to upgrade. Traditional fried French fries are gradually being replaced by low-fat, non fried, or plant-based alternatives, such as French fry products using air fryer technology, which not only meet the health needs of the elderly but also maintain a crispy texture. Some brands attract silver haired families to consume by labeling calories and introducing low salt formulas. In addition, the preference of the silver haired generation for "emotional consumption" has also led to the extension of French fry box packaging design towards family sharing packaging, nostalgic themed packaging, and other directions.

Channel sinking and circle penetration accelerate market expansion

The geographical distribution and circle characteristics of emerging consumer groups are driving the diversified development of French fry box sales channels. The sinking market reaches the county youth and small town families through community group buying, Tiktok local life and other channels; First tier cities, on the other hand, focus on commercial districts, office buildings, and other scenarios, launching products such as mini decorations and co branded designs. In the future, the French fry box industry needs to further tap into segmented demands, such as "one person food" packaging for the single economy and high protein French fries for the fitness population, in order to continuously unleash the potential of emerging consumer groups.

Zhejiang Dongou Printing Industry Co.,Ltd, the expert in french fry box production