Analysis Of Channel Sales Data And Decision Making For Channel Expansion Of French Fry Boxes

Through in-depth analysis of recent sales data of French fry boxes, it was found that online e-commerce platforms have seen significant growth in sales, especially during promotional periods where sales have increased significantly. Young consumers are the main purchasing group, with a strong interest in packaging novelty and diverse flavors of French fry boxes. However, the sales of traditional offline supermarkets are relatively stable, but the growth is weak, and there is inventory backlog in some areas. From a regional distribution perspective, first tier cities lead in sales, while the market potential of second - and third tier cities needs further exploration.

Channel expansion decision

Based on the above analysis, the following channel expansion strategies are formulated:

Deeply cultivate online channels: increase promotion investment on mainstream e-commerce platforms, optimize store pages and product displays, participate in various promotional activities on the platform, such as "Double 11" and "618", to attract more young consumers. At the same time, expand social media marketing channels and promote products through short videos, live broadcasts, and other forms to increase brand awareness and product exposure.

Optimize offline channels: For traditional supermarket channels, negotiate with merchants to adjust display positions, increase special displays such as stacking heads and end shelves, and enhance product visibility. Carry out offline promotional activities, such as buy and get free, try out, etc., to stimulate consumers to make purchases. In addition, actively exploring emerging offline channels such as convenience stores and snack specialty stores to improve product distribution rates.

Develop specialized marketing strategies for second - and third tier cities as well as county-level markets to expand into lower tier markets. By collaborating with local distributors, establishing a sales network, conducting market research, understanding the needs and preferences of local consumers, launching product combinations and promotional activities suitable for the local market, and exploring the potential of sinking markets.

Zhejiang Dongou Printing Industry Co.,Ltd, the expert in french fry box production