Innovative Cooperation In The Sales Of French Fry Boxes With Catering Enterprises

Background of cooperation

The current catering market is fiercely competitive, and consumers' attention to dining experience and product packaging is increasing day by day. As a popular snack, french fries not only serve as a container for food, but also as an important carrier for brand promotion and enhancing consumer experience. By innovating the sales cooperation model of french fry boxes, a win-win situation can be achieved for catering enterprises, packaging suppliers, and consumers.

Innovation strategy

Customized packaging: Collaborate with a professional packaging design team to design uniquely styled french fry boxes based on the brand characteristics and target customer groups of catering enterprises. For example, designing cartoon themed packaging for the children's market; Targeting young and fashionable groups, adopting a trendy illustration style.

Interactive marketing: Printing a QR code on the French fry box, consumers can scan the code to participate in lucky draws, receive coupons, participate in online games and other activities, increase interaction between consumers and brands, and improve brand stickiness.

Integrating environmental protection concepts: using biodegradable and recyclable environmentally friendly materials to make french fry boxes, and promoting environmental protection concepts on packaging to enhance brand image and attract environmentally conscious consumers.

Joint Promotion: Collaborate with catering companies to launch package promotions, where customers who purchase designated packages can receive free special french fry boxes or small gifts (such as customized tableware and brand merchandise) inside the boxes, stimulating their desire to purchase.

Collaboration mode

The catering enterprise signs a long-term cooperation agreement with the packaging supplier, who provides customized french fry boxes according to the enterprise's needs and is responsible for logistics and distribution. Both parties shall jointly develop a marketing plan, bear the marketing expenses, and share the sales growth benefits brought by the cooperation according to the agreed proportion. Through this innovative cooperation model, we aim to enhance the competitiveness of catering products, increase the business volume of packaging suppliers, and provide consumers with a better dining experience.

Zhejiang Dongou Printing Industry Co.,Ltd, the expert in French fried box production