French Fries Box: A Magical Weapon To Increase Customer Price
In the fiercely competitive fast food industry, increasing the average order value has become the core breakthrough for businesses to increase revenue, and the often overlooked French fries box is actually a magical weapon to leverage this goal. It is not simply a packaging container, but a marketing carrier that carries product combinations and guides consumer upgrades, and can steadily increase the unit price at low cost.
The core advantage of french fries boxes lies in their natural "combination properties". Merchants can use the package design of "main meal+french fries" to use the french fries box as a visual symbol of the package, allowing consumers to intuitively perceive that the combination is more cost-effective. For example, pairing hamburgers with French fries into a customized set meal box and labeling it as "set meal saves 8 yuan" makes it easier for consumers to choose high-value combinations and easily increase the average order price compared to purchasing separately. At the same time, the capacity grading design of the french fries box can also guide upgrading consumption, launching three sizes of french fries boxes: small, medium, and large. Paired with the activity of "adding 3 yuan to upgrade to a large order of french fries, and then giving a drink coupon", it stimulates consumers to give up small orders and choose high-value specifications.
Customized french fries boxes can also tap into the consumption potential of different scenarios, further increasing the average order value. Targeting the scenario of family gatherings, we have launched a spliceable shared french fries box, labeled as "3-4 person shared set, including 3 snacks", to guide consumers to purchase group meals for multiple people; Design a portable mini French fries box for the afternoon tea scene, paired with a light food combination of "French fries+milk tea" to attract non meal consumption. In addition, french fries boxes with brand IP or holiday elements can serve as peripheral derivatives to increase product premiums, making consumers willing to pay higher prices for "appearance" and "emotion".
A small French fries box, through combination marketing, scene adaptation, and brand empowerment, has become an efficient tool for increasing customer value. Merchants only need to accurately grasp consumer psychology, optimize the design of french fries boxes and package matching strategies, to maximize the value of this basic packaging and achieve revenue growth.
Zhejiang Dongou Printing Industry Co.,Ltd, the expert in French fried box production